HUGO Fragrances introduces its newest ambassador: Zac Efron. The ultimate embodiment of millennial masculinity, the multi-talented actor and producer will inspire the next generation of trailblazers as part of the innovative new digital campaign #YourTimeIsNow launching early next year for the brand’s iconic male fragrance, HUGO Man.
A movement for all those who aspire to live their dreams, HUGO Man will empower millennials the world over to explore and embrace every opportunity for the ultimate achievement – a life defined by their hopes and dreams, and no-one else’s. Further details about the campaign will be revealed over the coming months on official HUGO BOSS channels.

In the Philippines, BOSS is located at City of Dreams, Greenbelt 5, Newport Mall, Rustan’s Shangri-La and Shangri-La Plaza East Wing.

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