We Believe: Bershka SS18

by | Mar 9, 2018

This year, Bershka celebrates the artists, the free spirits, the era definers; the self-expressors; the boundary pushers; and the rule breakers who defy expectations.

Bershka’s 2018 Spring/Summer presentation is all about making music, moments, and memories. 

Bershka travelled to London’s coolest boroughs and beyond to find the up-and-comers: the new talent shaping the future of culture in the UK. The artists. Style breakers. Rhymers. Dancers. Thought provokers. The darers.

13 movers and shakers join together to tell a story of uniqueness, of self-expression. 

Through their art, music, style, and social influence they are speaking up, shouting out, sparking passion, prompting others to do the same. They are taking cues from those who inspire them, and turning their inspiration into new forms of creativity. And by igniting their generation, they are shaping the future.

Bershka believes in the power of self-expression. Sure, it’s a way to set trends. But it’s also a way to influence what happens next in the world. 

The future belongs to those who dare. To them – and to all young-minded people – Bershka says: We believe in you.


People can find whatever emotion they’re looking for in a piece of music.” – Sam, Musician

People always ask me what I want to do in the future, and I say: I can do anything.”
–Benji, Dancer

“We believe people should have the right to love whoever they want.”
– Philip + Gerritt, Fashion Designers

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