Iora reinvents basics with its new collection!


Ladies, you can now look effortlessly chic in your wardrobe  basics without  exerting *any* effort thanks to Iora’s newest collection.

A Singaporean clothing brand who has been a mainstay in the fashion industry for 20 years, Iora has come up with a collection that is both timeless and trendy. No need to catch up on ever-changing trends anymore because the new look offers a fresh take on your wardrobe must-haves that will satisfy the sartorialist in you!

Look savvy in pieces that make work and play clothes more fun from work blouses to knee-length skirts and culottes.

Take casual days look to a notch higher in eclectic and playful tops, dresses, and coords.

Or look all dolled up in pieces accentuated with leather or embroidery for an extra touch of elegance.

What’s more, ladies of all ages, from busy students to working moms, will sure appreciate the monochromatic color palette of the latest collection – all figure-flattering- like blush pink, navy blue, brown, white, and black and as well as classic stripes pattern adding a tailored contrast.

Along with the new collection is the affordable price range it offers for you to instantly revamp your wardrobe without breaking the bank. You can score great finds starting from P499 to only P2199. Now, that’s definitely a steal!


Starting October, visit the nearest IORA store to check out the latest collection. In the Philippines, the new IORA concept store is located at SM Megamall, Glorietta, and Trinoma, with other branches in SM Cebu and Ayala Center Cebu.

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