Homegrown fashion brand BAYO has been empowering Filipinas with ready-to-wear wardrobe essentials for over two decades now. Starting out as a small made-to-order atelier in Makati, it has since grown to become one of the leaders in the Philippine fashion and retail industry.
Bayo has always taken pride in being 100% Filipino and has always celebrated its roots by promoting Filipino ingenuity through campaigns and collaborations that put Filipino heritage at the forefront—proving that it’s not just a business enterprise, but also a platform to preserve and promote culture and traditions. It also continues to manufacture locally, providing jobs to Filipinos and generating local trade.
For this special milestone, Libiran and Bayo put together a special anniversary collection inspired by the beauty of the Filipinas across the globe. “I had every Filipina in mind while I was designing the collection,” says Libiran, explaining that he combined his signature art deco aesthetics with different silhouettes to embody the diversity of Pinay beauty. The FL X Bayo anniversary Holiday collection was inspired by Luzon, Visayas, and Mindanao, strengthening further the line’s Pinoy pride theme.
More than just a new collection or limited edition fashion pieces, Bayo’s anniversary campaign focuses on something more meaningful and something long-term. 2017 is a big year for the brand, and for Bayo, there’s no better way to celebrate it than to champion its home country and encourage everyone to make an impact, whether big or small, in the lives of others.