Edie Campbell For Bally AW18

Remaining true to the spirit of a bygone era, English supermodel Edie Campbell is joined by China’s Wang Chen Ming in Bally’s charmingly nostalgic Autumn-Winter campaign.

Carried away amidst a daydream, the campaign solidifies the Swiss brand’s refined sportswear aesthetic with a modern take on luxury.

Edie Campbell and Wang Chen Ming

Shot in the English countryside by American photographer Colin Dodgson with art direction by Ben Kelway, the subtly captured narrative of everyday existence results in an unassumingly powerful campaign in which Bally’s authentic heritage and contemporary product take prominence.

Edie Campbell

Francesca Burns adds her elevated and individual twist to the styling in this atmospheric portrayal of a late 70’s summer evening. The campaign launched globally on July 12 with a robust digital and social media strategy.


Wang Chen Ming

In the Philippines, BALLY is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 5, Rustan’s Makati, Shangri-La Plaza, and Newport Mall. Visit www.ssilife.com.ph or follow @ssilifeph on Instagram for more information.

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