Diesel: Your Runaway Jeans

by | Mar 17, 2018

Unlike many online dating profiles, data doesn’t lie. And it tells us this: every single day, in the world of online dating, there are 5 million matches. One million of those turn into actual face to face dates. Now, how many of these first dates end up in beautiful romantic endeavors or at least in half-decent acts of…love? Exactly.  

But worry not, Diesel is here to help. For those of us who’ve been trapped into first dates we wished we could have teleported out of, now there’s JoggJeans, the denim made to run away from bad dates.

Inspired by the internet’s most unsuccessful short love stories, Diesel made an online film that showcases these jeans as the go-to outfit for romantic encounters.

In it, a guy goes on a dating streak, meeting all kinds of characters. From ice queens, to a man named Monika who (you’ve probably guessed this already) looks nothing like his profile picture.

The film is just a part of a global integrated campaign created by Publicis Italy including print, OOH, e-commerce, series of local activations, and hyper targeted social media content that aim to inform and equip serial daters with the right gear to escape.

For example, online shoppers in a rush will have access to same-day, VERY express shipping for free as long as they can prove they have a date on the same day. In selected stores, there are rental stations where one can return the Joggjeans in 24 hours and not get charged if the date didn’t require running away.

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