Eye See You: Longchamp launches new eyewear collection

Eye See You: Longchamp launches new eyewear collection

The French label Longchamp has added a new dimension to its growing empire by launching a brand new eyewear collection. Inspired by the sophisticated details of its bags, the new collection is definitely attention-grabbing without looking overkill.

Each of the design carries the brand’s characteristic of elegance. Check out the pieces below:

Longchamp eyewear is exclusively available at Greenbelt 5.

Do it like the French: Longchamp unveils new bag collection

Do it like the French: Longchamp unveils new bag collection

Casual chic is in order. If you’re looking for a new addition to your growing bag collection, look no further because Longchamp is back with elegant, charming, and travel-ready bags for the cosmopolitan woman.

For its Cruise Collection, the French label took inspiration from the colorful culture of Maasai tribe. Totes, hobo, and bucket bags are adorned with magnificent prints, beaded decorations, fringed designs, and even decorative removable straps. The leather material is mixed up with various velvety, distressed textures for a more casual look. Overall, the new collection is an invitation to travel in style. Check out the collection below:

For its Summer Collection, Mademoiselle Longchamp introduces its XS version and three brand new colors: natural, orange, and khaki. The details on this new mini calfskin hobo bag feature the line’s signature clasp, enameled wax stamp, and wide strap. Match your changing moods with its removable strap and wear it as a crossbody or over the shoulder.

Longchamp is exclusively available at Rustan’s Makati, Rustan’s Shangri-La, Rustan’s Cebu, and Greenbelt 5.

Rustan’s X Tadashi Shoji: A Night to Remember

Rustan’s continues the festivities following the group’s 65th Anniversary celebration with a gala night featuring masterpieces by the renowned designer for the red-carpet, Tadashi Shoji. Highlighting pieces crafted specifically for Rustan’s, Tadashi Shoji delights the fashion elite of Manila during the showcase of his latest fashion collection at the Sapphire Ball.

Esteemed guests, members of the press, and partners were invited by the Tantoco family to gather in The Peninsula Manila to celebrate the successful run of Rustan’s 65th-anniversary campaign. Rustan Commercial Corporation President Donnie Tantoco, as well as SSI Group Inc.’s President Anton Huang, thanked all the guests for joining and taking part in the celebration of such an important milestone for the whole Rustan Group of Companies. As the finale and main highlight of the evening, Tadashi’s Fall collection left the guests in awe with a 44-pc 1970s Jimi Hendrix-inspired collection.

For Tadashi’s Fall collection, the designer mesmerizes with his expert manipulation of textures– flowing velvet dresses with luxurious coats, meticulous embroidery painstakingly crafted by hand, dramatic lace dresses with sheer panels, and much more. Each piece is a delight to the senses.

Tadashi Shoji is exclusively available at Rustan’s Makati, Shangri-La, Gateway, Alabang and Cebu.

ATSUI: New Local Athleisure Brand to watch out for!

ATSUI: New Local Athleisure Brand to watch out for!

Atsui started in 2014 with a strong vision to provide Pilates and Yoga wear that would match the needs of everyday enthusiasts in function, fashion, and price. Backed by a strong familial manufacturing background, it found its humble success within the community and is now embarking on a bigger mission to provide the same comfort and confidence to all kinds of movements.

Inspired by the different and changing circumstances around the great rivers in Asia, Atsui’s newest collection called ‘Rivers’ represents the brand’s movement and progress, and includes a wide range of functional performance and lifestyle pieces in stylish designs, rich color palettes, and prints.

With Atsui’s strong commitment to quality, the brand also introduces airemov – a specially woven 4-way stretch and moisture-wicking fabric with increased elastane that allows each piece to move as you do.

“We make sure we use the best fabrics to provide the support needed for high-performance activities such as spinning, boxing, and CrossFit,” says Homer Silvestre, co-founder, and designer for Atsui. “Each product that we create at Atsui is carefully designed and engineered with uncompromised quality at honest, appropriate value.”

Check out the Rivers collection below:


Inspired by the river that bisects Shanghai that highlights the two faces of the city – Puxi with its historical architectures and Pudong which is lined with modern skyscrapers.


Inspired by the river in Tokyo, Sumida is a study of contrasts juxtaposing the Japanese reverence for nature with its Sakura tree-lined banks against the electric energy of the big city.


Taking from the changing view of the progress of the Korean megacity of Seoul, where the Cheonggyecheon River is found, the collection features patterns that hint of technology, reworked urban camouflage and topological maps.


Stylish designs in neutral palettes and solid hues

Blue Sapphire: Rustan’s Private Label Fashion Show

As part of Rustan’s 65th Anniversary celebration, a specially crafted capsule collection is curated by respected designers of some of the exclusive brands under Rustan’s, to name a few are Ricardo Preto, U by Ricardo Preto, Jill by Jojie Lloren, Criselda Lontok, Lady Rustan, among others.

This collection features the beautiful BLUE SAPPHIRE color – the regal shade that celebrates 65 years and the corporate color of Rustan’s Department Store. The Rustan’s Private Label Roadshow will also be staged at the different Rustan’s stores during the anniversary celebration.

Made in the Philippines: Bayo celebrates 25th Anniversary

Made in the Philippines: Bayo celebrates 25th Anniversary

Homegrown fashion brand BAYO has been empowering Filipinas with ready-to-wear wardrobe essentials for over two decades now. Starting out as a small made-to-order atelier in Makati, it has since grown to become one of the leaders in the Philippine fashion and retail industry.
Bayo has always taken pride in being 100% Filipino and has always celebrated its roots by promoting Filipino ingenuity through campaigns and collaborations that put Filipino heritage at the forefront—proving that it’s not just a business enterprise, but also a platform to preserve and promote culture and traditions. It also continues to manufacture locally, providing jobs to Filipinos and generating local trade.
For this special milestone, Libiran and Bayo put together a special anniversary collection inspired by the beauty of the Filipinas across the globe. “I had every Filipina in mind while I was designing the collection,” says Libiran, explaining that he combined his signature art deco aesthetics with different silhouettes to embody the diversity of Pinay beauty. The FL X Bayo anniversary Holiday collection was inspired by Luzon, Visayas, and Mindanao, strengthening further the line’s Pinoy pride theme.
More than just a new collection or limited edition fashion pieces, Bayo’s anniversary campaign focuses on something more meaningful and something long-term. 2017 is a big year for the brand, and for Bayo, there’s no better way to celebrate it than to champion its home country and encourage everyone to make an impact, whether big or small, in the lives of others.

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