Diesel: Your Runaway Jeans

Diesel: Your Runaway Jeans

Unlike many online dating profiles, data doesn’t lie. And it tells us this: every single day, in the world of online dating, there are 5 million matches. One million of those turn into actual face to face dates. Now, how many of these first dates end up in beautiful romantic endeavors or at least in half-decent acts of…love? Exactly.  

But worry not, Diesel is here to help. For those of us who’ve been trapped into first dates we wished we could have teleported out of, now there’s JoggJeans, the denim made to run away from bad dates.

Inspired by the internet’s most unsuccessful short love stories, Diesel made an online film that showcases these jeans as the go-to outfit for romantic encounters.

In it, a guy goes on a dating streak, meeting all kinds of characters. From ice queens, to a man named Monika who (you’ve probably guessed this already) looks nothing like his profile picture.

The film is just a part of a global integrated campaign created by Publicis Italy including print, OOH, e-commerce, series of local activations, and hyper targeted social media content that aim to inform and equip serial daters with the right gear to escape.

For example, online shoppers in a rush will have access to same-day, VERY express shipping for free as long as they can prove they have a date on the same day. In selected stores, there are rental stations where one can return the Joggjeans in 24 hours and not get charged if the date didn’t require running away.

Bally: 80’s Keyhole Bags

Bally: 80’s Keyhole Bags

The ‘80s opened up a new world for Bally, the brand gained recognition. The new hardware design is symbolic of this.

Bally’s Saddle bag is constructed of soft Buttero Lux leather, featuring the iconic B-Turn lock closure. Natural Canvas totes with contrasting trimming feature a 1908 Bally script logo.

The keyhole bag made from Grace Lux leather features a new keyhole hardware closure, also appearing on ladies small leather accessories. We want to talk about this keyhole feature as part of the story. 

On photo:
Suzy. Updated in bright derivations and with lightning bolt detail.

B-Turn: Tender and canvas top handle with detachable strap and B-Turn lock closure, quilted canvas sides, and perforation on the front panel.
Keyhole: Grace Lux leather shoulder bag with new keyhole hardware closure. Includes two versions of enamelled hardware.
Canvas totes: Shopping tote with trimming in black and contrasting Bally script logo from 1908.

80’s Lady: Bally SS18

80’s Lady: Bally SS18

She is secure. She is aware. She grabs and she goes.

The Bally woman evolved from the backdrop of a male dominated, urban landscape and she expresses herself with a laidback elegance and poise. She is quietly confident – captured in inconsequential moments through an all-encompassing lens.

This season, Bally reinterprets retro fashion. With the right mix of textures and textiles, Bally creates the perfect vintage look reminiscent of the 80’s. The infusion of sports elements adds an edgy twist to the oversized coverups.

Eye See You: Longchamp launches new eyewear collection

Eye See You: Longchamp launches new eyewear collection

The French label Longchamp has added a new dimension to its growing empire by launching a brand new eyewear collection. Inspired by the sophisticated details of its bags, the new collection is definitely attention-grabbing without looking overkill.

Each of the design carries the brand’s characteristic of elegance. Check out the pieces below:

Longchamp eyewear is exclusively available at Greenbelt 5.

Do it like the French: Longchamp unveils new bag collection

Do it like the French: Longchamp unveils new bag collection

Casual chic is in order. If you’re looking for a new addition to your growing bag collection, look no further because Longchamp is back with elegant, charming, and travel-ready bags for the cosmopolitan woman.

For its Cruise Collection, the French label took inspiration from the colorful culture of Maasai tribe. Totes, hobo, and bucket bags are adorned with magnificent prints, beaded decorations, fringed designs, and even decorative removable straps. The leather material is mixed up with various velvety, distressed textures for a more casual look. Overall, the new collection is an invitation to travel in style. Check out the collection below:

For its Summer Collection, Mademoiselle Longchamp introduces its XS version and three brand new colors: natural, orange, and khaki. The details on this new mini calfskin hobo bag feature the line’s signature clasp, enameled wax stamp, and wide strap. Match your changing moods with its removable strap and wear it as a crossbody or over the shoulder.

Longchamp is exclusively available at Rustan’s Makati, Rustan’s Shangri-La, Rustan’s Cebu, and Greenbelt 5.

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