As part of Rustan’s 65th Anniversary celebration, a specially crafted capsule collection is curated by respected designers of some of the exclusive brands under Rustan’s, to name a few are Ricardo Preto, U by Ricardo Preto, Jill by Jojie Lloren, Criselda Lontok, Lady Rustan, among others.
This collection features the beautiful BLUE SAPPHIRE color – the regal shade that celebrates 65 years and the corporate color of Rustan’s Department Store. The Rustan’s Private Label Roadshow will also be staged at the different Rustan’s stores during the anniversary celebration.
Mention Rustan’s and three things automatically come to mind: high-quality merchandise from the finest of local and imported brands; topnotch service that is the hallmark of Rustan’s customer care; and an incomparable, thoroughly delightful in-store experience.From its well-curated product selection and impeccable offerings to its meticulously organized racks and displays, a multisensory treat lies in every Rustan’s store for even the most discerning of shoppers. Indeed, the Philippines’ premier retail giant is all about living and loving the luminous, luxe lifestyle –and making it easily accessible to everyone else, too.
This year, Rustan’s, the brand that is well-loved by fashion aficionados and fans of the finer things, looks back on a history marked by magnificent milestones as it celebrates its 65thanniversary.
A Gem of an Idea
It all began in the early 1950s, when husband and wife, Bienvenido Tantoco, Sr. and Gliceria Rustia Tantoco envisioned a mecca for all things luxurious. After all, Gliceria firmly believed that the “tasteful Filipina had every right to be immaculately dressed by only the finest and most coveted names in style.” The couple brought back beautiful and unique trinkets from their trips abroad and displayed them in their living room for their guests to look, feel and marvel at. This was the point of origin; the day of small beginnings of the retail hub that would, decades later, make a name for itself as the most illustrious of the luxury line. Rustan’s opened shop in 1952, a humble space on San Marcelino street, in the middle of old Manila.
The rest, as they so often say, is history – the evolution of a multi-faceted gem that radiates the best and brightest of the retail realm.
Jewels in the Crown
The shop along San Marcelino soon outgrew its abode, branching out across the metro and beyond to integrate itself deep within the Filipino lifestyle. Not only did the Rustan’s name become synonymous with the most resplendent brands in the luxury market, it also came to symbolize an all-encompassing lifestyle of leisure.
With the birth of Rustan’s Marketing Corporation in 1964, an array of global brands made their debut on Philippine shores. Aside from fashion, everything from fragrances and cosmetics to skincare, toiletries, and premium packaged food items found their way into hearts and homes across the country.
In what could best be described as the next logical business move, Rustan’s opened its chain of groceries, under the helm of Rustan’s Supermarket, in 1970.Rustan’s Superstore Cubao was the first “mall” in the country – a structure that housed the department store and supermarket all in one shopping destination; making it an incredible one-stop shop where one can find everything a family needs back in 1973.
To date, the department store has five branches, each one affording the same level of stellar service and quintessential quality, twenty-six Rustan’s supermarket locations, and more than 2,000 brands licensed amongst the whole group.
The Rustia-Tantoco family, however, did not stop there. They continued to add jewels to their glinting crown, in the form of Store Specialists, Inc., the largest operator of high-end specialty stores in the country; Royal Duty Free, the number one duty free store in the Subic Bay Freeport Zone; RMSI, a co-venture with UK brand, Marks & Spencer; famed coffee chain, Starbucks; Rustan’s Supercenters, Inc., pioneer of the hypermarket format in the country and progenitor of the Shopwise chain of stores; and Sta. Elena Golf and Country Estate, the group’s venture into the field of leisure business.
A Prized Treasure
Surely, the Rustan’s legacy will endure, as the extraordinary group of companies continues to endear itself to the Filipinos with its flair for the finest. The brand will continue to evolve, whilst staying true to its greatest treasure: the people it serves. As Gliceria R. Tantocoonce put it, “Rustan’s has always geared every aspect of its operations to shoppers’ needs and expectations. This basic retailing philosophy permeates every phase of corporate decision-making and puts Rustan’s in a unique position to set trends, especially in fashion retailing.”
With an illustrious past and a gleaming present, it is with eager anticipation that Rustan’s moves ever forward into a vibrant sapphire-hued future, continuously bringing world-class luxury to the Filipinos.
Homegrown fashion brand BAYO has been empowering Filipinas with ready-to-wear wardrobe essentials for over two decades now. Starting out as a small made-to-order atelier in Makati, it has since grown to become one of the leaders in the Philippine fashion and retail industry.
Bayo has always taken pride in being 100% Filipino and has always celebrated its roots by promoting Filipino ingenuity through campaigns and collaborations that put Filipino heritage at the forefront—proving that it’s not just a business enterprise, but also a platform to preserve and promote culture and traditions. It also continues to manufacture locally, providing jobs to Filipinos and generating local trade.
For this special milestone, Libiran and Bayo put together a special anniversary collection inspired by the beauty of the Filipinas across the globe. “I had every Filipina in mind while I was designing the collection,” says Libiran, explaining that he combined his signature art deco aesthetics with different silhouettes to embody the diversity of Pinay beauty. The FL X Bayo anniversary Holiday collection was inspired by Luzon, Visayas, and Mindanao, strengthening further the line’s Pinoy pride theme.
More than just a new collection or limited edition fashion pieces, Bayo’s anniversary campaign focuses on something more meaningful and something long-term. 2017 is a big year for the brand, and for Bayo, there’s no better way to celebrate it than to champion its home country and encourage everyone to make an impact, whether big or small, in the lives of others.
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Affordable luxury brand Michael Kors has recently celebrated the re-opening of its flagship store in Greenbelt 5, Makati with a new collection.
As the colder breeze come nearer, it’s time to glam up your lifestyle with the three main themes of the collection of Fall 2017:
Rich textures, high-shine hardware and a natural palette of camel, chocolate, and gold combine for an autumnal delivery with a casual edge.
‘80s influences and masculine-femme mix capture a rock n’ roll vibe in this luxe delivery. Heavy silver-tone hardware and flashes of the season’s new purple hue embolden the sleek palette of black, white and gray.
Elegant with an inherent edge, this predominantly noir delivery is heightened by high-shine silver accents and pops of cobalt blue.
The New York handbag and accessories retailer is distributed in the Philippines by Stores Specialists Inc. Michael Kors is located at Central Square in Bonifacio High Street Central, Greenbelt 5, Newport Mall, Power Plant Mall, Rustan’s Makati and Shangri-La Plaza Mall. Follow @ssilifeph on Instagram for more information.