What are the rules you live by? How would you live life if it’s just up to you?

The rebellious streak of DIESEL genes is alive and visible in its latest “For Successful Living” campaign. Shot by the equally provocative Terry Richardson, the 50 ad campaign shots also come with 50 motivational phrases relating to the DIESEL philosophy.

Each #forsuccessfulliving visual though bold and borderline erotic is a tip about living well, staying true to yourself, and not afraid to make a difference. Find the message that resonates to you the most above.


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